Designer, Art Director
As an extension of the brand, Swatch.com is meant to be an expression of its joyful, bold personality. Using brand visuals as graphic elements to make the experience uniquely Swatch and combining bold typography, smart color blocking, and contextual imagery we ensured the product remains the hero of the experience.
Home, Collection and Product Detail.
PRODUCT DETAIL PAGE
One of our bigger challenges in this project was to create a Product Detail Page that could deliver more than just a place to click an 'add to cart' button. We wanted our users to get to know and experience more of each piece and the collection it belongs to. A lot of hours went into making all the mandatory information and interactions look good and work together and above the fold.
In order to make the most of every oppotunity in the simplest way possible, we leveraged Swatch's fun personality and brand's tone of voice to create and design a couple of fun Error pages.
LIBRARY & DESIGN PRODUCTION
Swatch.com is not a simple and 'one-off' kind of site. This platform needed to work across multiple countries, languages, settings and display more than a thousand products.
With that in mind we created an extensive library of assets, rules, and modular components that could be adapted and organized in any way you want in order to show a products, a collection or even a blog article.
I am a passionate, detail-oriented, and curious Creative.
Always willing to experiment and learn, I love to craft, create, design, and build things whether in analog or digital formats. From small, local, traditional, and bigger agency networks, I have spent over 10 years working on high caliber clients, including: McDonald's, Swatch, Lululemon, Mini, Dr. Oetker, Here Technologies, and more.
If you want to get in touch to chat about opportunities, network, or just grab a coffee (I love coffee, seriously) feel free to drop me a line.