Veterans Canada:
Online Moment of Silence
Since November 11, 1918, Canadians have honoured their fallen soldiers with a moment of silence. But today, the tradition carries less relevance than it once did.
CLIENT
Camp Pacific
AGENCY
Camp Pacific
ROLE
Art Director
CREATIVE
Simply, young Canadians connect to social causes differently than previous generations. So to modernize the tradition for today’s digital audiences, we launched the Online Moment of Silence. The campaign started with a microsite where users were able to schedule a blank post to their social channels, all of which would be published on November 11, at 11am. Together, all these posts would create a whiteout effect in social feeds, contributing to a digital moment of silence alongside the one happening at Remembrance Day ceremonies across the country.
ABOUT ME
I am a passionate, detail-oriented, and curious Creative.
Always willing to experiment and learn, I love to craft, create, design, and build things whether in analog or digital formats. From small, local, traditional, and bigger agency networks, I have spent over 10 years working on high caliber clients, including: McDonald's, Swatch, Lululemon, Mini, Dr. Oetker, Here Technologies, and more.
If you want to get in touch to chat about opportunities, network, or just grab a coffee (I love coffee, seriously) feel free to drop me a line.
PAST EXPERIENCES
CANADA
Lululemon
The & Partnership
Camp Pacific
DDB Vancouver
BRAZIL
DM9 Sul (DDB Brazil)
3YZ (Ogilvy)
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