MINI: Subscribe
Multi-year leases can be complicated, expensive and not a good match for the needs of many of today’s drivers. MINI saw an opportunity to create a new, valuable offering.
CLIENT
MINI
AGENCY
AKQA Berlin
ROLE
Designer
CREATIVE
MINI Subscribe offers a MINI without the commitment of a long-term lease or ownership. Customers get a MINI, fuss-free, for a monthly fee that can be cancelled at any time, just like music and video streaming. The fee includes insurance, registration and servicing. The only additional cost to pay for is fuel. Sign up takes five minutes, and subscribers can choose from a range of new vehicles, including the new all-electric MINI Cooper SE.
MINI SUBSCRIBE APP
ABOUT ME
I am a passionate, detail-oriented, and curious Creative.
Always willing to experiment and learn, I love to craft, create, design, and build things whether in analog or digital formats. From small, local, traditional, and bigger agency networks, I have spent over 10 years working on high caliber clients, including: McDonald's, Swatch, Lululemon, Mini, Dr. Oetker, Here Technologies, and more.
If you want to get in touch to chat about opportunities, network, or just grab a coffee (I love coffee, seriously) feel free to drop me a line.
PAST EXPERIENCES
GERMANY
AKQA
CANADA
Lululemon
The & Partnership
Camp Pacific
DDB Vancouver
BRAZIL
DM9 Sul (DDB Brazil)
3YZ (Ogilvy)
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