MINI: Subscribe 

Multi-year leases can be complicated, expensive and not a good match for the needs of many of today’s drivers. MINI saw an opportunity to create a new, valuable offering. 

CLIENT

MINI

AGENCY

AKQA Berlin

ROLE

Designer

MINI-hero

CREATIVE

MINI Subscribe offers a MINI without the commitment of a long-term lease or ownership. Customers get a MINI, fuss-free, for a monthly fee that can be cancelled at any time, just like music and video streaming. The fee includes insurance, registration and servicing. The only additional cost to pay for is fuel. Sign up takes five minutes, and subscribers can choose from a range of new vehicles, including the new all-electric MINI Cooper SE.

MINI SUBSCRIBE APP

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ABOUT ME

I am a passionate, detail-oriented, and curious Creative.

Always willing to experiment and learn, I love to craft, create, design, and build things whether in analog or digital formats. From small, local, traditional, and bigger agency networks, I have spent over 10 years working on high caliber clients, including: McDonald's, Swatch, Lululemon, Mini, Dr. Oetker, Here Technologies, and more.

If you want to get in touch to chat about opportunities, network, or just grab a coffee (I love coffee, seriously) feel free to drop me a line.

PAST EXPERIENCES

GERMANY

AKQA

CANADA

Lululemon
The & Partnership
Camp Pacific
DDB Vancouver

BRAZIL

DM9 Sul (DDB Brazil)
3YZ (Ogilvy)

SITE INFO

This website was created using Semplice Studio Edition™ for WordPress and (not yet) tweaked by a proper developer, just me playing with some CSS and custom things. The typefaces used here are Butler, created by French designer Fabian De Smet, as well as Open Sans created by American typeface designer Steve Matteson. Other than #00000 and #FFFFFF, the accent colour you see in links, things you can click, and on the favicon is #FF3F43.

The last update was on a Sunday, July 18th, 2021 at 1:56 am (CEST) on a weekend I finished packing my things to move from Berlin to Amsterdam. :-)