McDonald's Canada: Weekend Countdown
McDonald's Canada wanted to engage with clients on social media during summertime, when Canadians spend most of their time outside, in the nature, and places not so close to its locations.
CREATIVE
When summer arrives, so do those weeks that seem to drag on forever. Filled with long, slow days spent waiting for the weekend to arrive. To play off of this anticipation, we created a series of 20+ fun animations that counted down the days to the weekend. Each video featured a different weekend activity, and showed how McDonald’s products fit your weekend plans, no matter what they may be. These looping animated videos were shared on McDonald's social channels and were supported by posters, transit shelter ads and a microsite where you could see all the animations and share them with your friends and social media.
PRINT & OOH
MICROSITE
ABOUT ME
I am a passionate, detail-oriented, and curious Creative.
Always willing to experiment and learn, I love to craft, create, design, and build things whether in analog or digital formats. From small, local, traditional, and bigger agency networks, I have spent over 10 years working on high caliber clients, including: McDonald's, Swatch, Lululemon, Mini, Dr. Oetker, Here Technologies, and more.
If you want to get in touch to chat about opportunities, network, or just grab a coffee (I love coffee, seriously) feel free to drop me a line.
PAST EXPERIENCES
GERMANY
AKQA
CANADA
Lululemon
The & Partnership
Camp Pacific
DDB Vancouver
BRAZIL
DM9 Sul (DDB Brazil)
3YZ (Ogilvy)
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