McDonald's Canada: Weekend Countdown

McDonald's Canada wanted to engage with clients on social media during summertime, when Canadians spend most of their time outside, in the nature, and places not so close to its locations.

CLIENT

McDonald's

AGENCY

DDB Canada

ROLE

Art Director

PRODUCTION

McDonaldsWeekends_Hero

CREATIVE

When summer arrives, so do those weeks that seem to drag on forever. Filled with long, slow days spent waiting for the weekend to arrive. To play off of this anticipation, we created a series of 20+ fun animations that counted down the days to the weekend. Each video featured a different weekend activity, and showed how McDonald’s products fit your weekend plans, no matter what they may be. These looping animated videos were shared on McDonald's social channels and were supported by posters, transit shelter ads and a microsite where you could see all the animations and share them with your friends and social media.

PRINT & OOH

MICROSITE

McDonalds_Site_Mockups
001-McWeekends-SiteGif

ABOUT ME

I am a passionate, detail-oriented, and curious Creative.

Always willing to experiment and learn, I love to craft, create, design, and build things whether in analog or digital formats. From small, local, traditional, and bigger agency networks, I have spent over 10 years working on high caliber clients, including: McDonald's, Swatch, Lululemon, Mini, Dr. Oetker, Here Technologies, and more.

If you want to get in touch to chat about opportunities, network, or just grab a coffee (I love coffee, seriously) feel free to drop me a line.

PAST EXPERIENCES

CANADA

Lululemon
The & Partnership
Camp Pacific
DDB Vancouver

BRAZIL

DM9 Sul (DDB Brazil)
3YZ (Ogilvy)

CONTACT

FIND ME ALSO @

SITE INFO

This website was created using Semplice Studio Edition™ for WordPress and (not yet) tweaked by a proper developer, just me playing with some CSS and custom things. The typefaces used here are Butler, created by French designer Fabian De Smet, as well as Open Sans created by American typeface designer Steve Matteson. Other than #00000 and #FFFFFF, the accent colour you see in links, things you can click, and on the favicon is #FF3F43.

Last update was on a Wednesday, October 28th, 2020 at 8:20am (CEST) after a taking my bike to add some winter tires. It's coming.