McDonald's Canada: Extend Your Blend

McDonald’s wanted to introduce its new Summer Smoothies flavours as well show consumers that nothing goes better with it than a McMuffin for breakfast.

CLIENT

McDonald's

AGENCY

DDB Canada

ROLE

Art Director

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CREATIVE

To do it so we created a visually stunning campaign, leveraging the colourful and fresh fruits, showing how beautiful and mesmerizing the mixes are. Plus we developed and created a fun little website for people to interact and create their own kaleidoscopic combo of Smoothie + Muffin.

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MICROSITE

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ABOUT ME

I am a passionate, detail-oriented, and curious Creative.

Always willing to experiment and learn, I love to craft, create, design, and build things whether in analog or digital formats. From small, local, traditional, and bigger agency networks, I have spent over 10 years working on high caliber clients, including: McDonald's, Swatch, Lululemon, Mini, Dr. Oetker, Here Technologies, and more.

If you want to get in touch to chat about opportunities, network, or just grab a coffee (I love coffee, seriously) feel free to drop me a line.

PAST EXPERIENCES

GERMANY

AKQA

CANADA

Lululemon
The & Partnership
Camp Pacific
DDB Vancouver

BRAZIL

DM9 Sul (DDB Brazil)
3YZ (Ogilvy)

SITE INFO

This website was created using Semplice Studio Edition™ for WordPress and (not yet) tweaked by a proper developer, just me playing with some CSS and custom things. The typefaces used here are Butler, created by French designer Fabian De Smet, as well as Open Sans created by American typeface designer Steve Matteson. Other than #00000 and #FFFFFF, the accent colour you see in links, things you can click, and on the favicon is #FF3F43.

The last update was on a Monday, November 22nd, 2021 at 7:56 am (CEST) after a weekend of walking around and taking photos of this new place I am calling home.