Simply, young Canadians connect to social causes differently than previous generations. So to modernize the tradition for today’s digital audiences, we launched the Online Moment of Silence. The campaign started with a microsite where users were able to schedule a blank post to their social channels, all of which would be published on November 11, at 11am. Together, all these posts would create a whiteout effect in social feeds, contributing to a digital moment of silence alongside the one happening at Remembrance Day ceremonies across the country.
I am a passionate, detail-oriented, and curious Creative. Always willing to experiment and learn, I love to craft, create, design, and build things whether in analog or digital formats. From small, local, traditional , and bigger agency networks, I have spent over 10 years working on high caliber clients, including: McDonald's, Swatch, Lululemon, Mini, Dr. Oetker, Here Technologies, and more.
If you want to get in touch to chat about opportunities, network, or just grab a coffee (I love coffee, seriously) feel free to drop me a line.